The Brief

Brouhaha Brewery was looking to expand their footprint out of Queensland into NSW and Victoria, they wanted to tell their story through one of their products and ensure that it was relatable to their target audience in those states.

The Format

• 1 x 2 minute Hero Video

• 2 x Social Cutdowns

The Execution

We identified and developed the story concept around their best selling and most unique product – the Strawberry Rhubarb Sour – and looked to focus in on the brand’s ethos of sustainability and local economy – topics that resonated well with their target audience in the southern states.