The Brief

The First Nations Foundation were looking to release a series of information sheets in collaboration with the Commonwealth Bank of Australia but needed a more effective solution to engage with their audience via social media. They were needing something that was short and sharp but also covered the major talking points for each category.

The Format

• 4x 30sec Hero Videos

The Execution

We identified that the best way to cover all the information needed, while also engaging the audience, was to mix a live action spokesperson with animated elements to fit within our 30sec timeframe. All this was tied together with a coloured background that matched each video with their corresponding information sheet for a fully connected experience.