The Brief

Baptcare commissioned us to create a set of digital ads that their media buying agency could use. These were focussed on one particular Retirement Living community - Hedley Sutton

The Format

• 5 x 15 second Digital Ads

The Execution

We worked to create something that was authentically Hedley Sutton and Baptcare - this meant identifying a resident within the community that could speak to values and virtues of the Hedley Sutton community - instead of hiring an actor. We aimed to capture the vivid colours and life at Hedley Sutton - before editing these down into 15-second ads that could be used across all digital channels in order reduce vacancy.